Intel UK.
Intel UK consolidates all business units of the technology giant, from B2B on the Intel vPro platform, to gaming. As Community Management lead for Intel UK, I have led community activations, planned organic social content calendars, and kept the conversation going through regular engagement with our followers.
How do you stand out during cornerstone cultural moments…
April Fool’s Day is one of the busiest days of the social media calendar year for brands, so we made sure Intel UK stood out. By building a fantasy product which kickstarted a competition, we were able to boost engagement and create some feel-good factor by gifting the real thing to followers.
…. and how do you fit in?
We make sure Intel’s TOV never sounds out of place, no matter how clued up their audience can get.
How do you create social copy that gets the conversation going?
Things can get pretty technical with Intel. Engaging social copy keeps things light and helps our message reach new audiences.